You are driving traffic to your landing pages, but conversions are dismal. Something is broken, but what?
After analyzing hundreds of underperforming landing pages, here are the most common problems and their fixes.
Problem 1: Unclear Value Proposition
If visitors cannot understand what you offer within 5 seconds, they leave. Your headline must communicate value instantly.
The Fix:
Use the headline formula: [Desired Outcome] + [Specific Benefit] + [Timeframe or Ease]
Example: "Double Your Email Subscribers in 30 Days—Without Buying Ads"
Problem 2: Too Many Distractions
Navigation menus, multiple CTAs, sidebar content—all these pull attention away from your primary goal.
The Fix:
Remove everything that does not support the single goal of your page. One page, one purpose, one CTA.
Problem 3: Weak Call-to-Action
"Submit" and "Learn More" are boring and vague. They do not motivate action.
The Fix:
Use action-oriented, benefit-focused CTAs. Instead of "Submit," try "Get My Free Report" or "Start Saving Time."
Problem 4: Asking for Too Much
Long forms with 10+ fields scare people away. Every additional field reduces conversions.
The Fix:
Only ask for what you truly need. For most lead magnets, name and email is enough. You can gather more information later.
Problem 5: No Social Proof
Visitors need reassurance that others have trusted you and had good experiences.
The Fix:
Add testimonials, customer logos, review counts, or case study snippets. Numbers are powerful: "10,000+ customers" builds trust.
Problem 6: Slow Load Speed
Every additional second of load time can reduce conversions by 7%. Visitors will not wait.
The Fix:
Optimize images, minimize code, and use a quality hosting provider. Test your speed with Google PageSpeed Insights.
Problem 7: Mobile Neglect
Over half of web traffic is mobile. If your page looks terrible on phones, you are losing half your potential conversions.
The Fix:
Test on actual mobile devices. Ensure forms are easy to complete with thumbs, text is readable, and buttons are tappable.
Problem 8: Missing Trust Signals
People are wary of sharing their information. They need reassurance about privacy and security.
The Fix:
Add privacy statements, security badges, and guarantees. "We will never share your email" goes a long way.
The Testing Mindset
Do not guess what works—test it. A/B test headlines, CTAs, images, and layouts. Let data guide your decisions.
Even small wins of 10-20% improvements compound into major results over time.
Conclusion
Landing page optimization is not about finding one magic trick. It is about systematically removing friction and increasing motivation.
Fix these common problems, and watch your conversion rates climb.